SEO · Local SEO · AI SEO
Found by the people looking for you.
Most practices have never checked how they appear when someone searches for what they do, rather than for their name. Trivarone runs that check across Google, ChatGPT, Gemini and Perplexity, reports what came back, and fixes what is worth fixing.
The problem
Ranking first for your own name proves very little.
Search your practice name and everything usually looks correct. The listing is there, the reviews are there, the website is there. That search only ever finds you for people who already know you exist.
Now search what you actually do, the way somebody looking for you would phrase it. A physiotherapist in a suburb. A speech pathologist taking new clients. Support coordination in a region. That is the search that brings new people, and most providers have never run it.
It is no longer one search either. Google alone answers it four different ways — ordinary results, Maps, an AI Overview above the results, and AI Mode — and people increasingly ask ChatGPT, Gemini, Perplexity or Copilot before they search at all. A practice can appear in one of those and be missing from the rest without ever knowing.
Traditional SEO is not obsolete. It is the foundation the rest is built on. What has changed is that the same groundwork now has to satisfy a second audience: the AI systems that read a page and decide whether to recommend the practice. That second layer is what the field calls AI SEO, answer engine optimisation or generative engine optimisation.
How it runs
Check first. Then fix what is worth fixing.
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01
The check
Your practice is searched two ways — by name, and by what it actually does. Google alone is checked four ways, because it answers differently in ordinary results, in Maps, in an AI Overview and in AI Mode. Then ChatGPT, Gemini, Perplexity and Copilot. You are told what came back, what did not, and who appeared instead. This part is free.
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02
What is causing it
Findings are set out plainly, with the current situation, the effect, and what could be done about it stated separately. Some causes are free to fix. Some are not available at any price, and those are named as well.
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03
The work itself
Usually the listings, the wording on your homepage, and content that answers what people ask before they call. Where advertising restrictions apply, they are flagged and everything is reviewed by you before publication.
Who Trivarone works with
Three groups, one shared problem.
Doctors and dentists
General practitioners and dentists in private practice, and specialists and sub-specialists — orthopaedic surgeons including sports injury and joint replacement, ophthalmologists including cornea, retina and refractive surgery, paediatricians, dermatologists, cardiologists, ENT surgeons and psychiatrists. In dentistry, orthodontists, periodontists, endodontists, prosthodontists and oral and maxillofacial surgeons.
- Sub-specialty searched as patients phrase it, not as the profession does
- Referrer-facing and patient-facing searches treated separately
- AHPRA advertising restrictions identified before writing begins
Allied health
Physiotherapists, chiropractors, osteopaths, podiatrists, exercise physiologists, myotherapists, remedial massage therapists, psychologists, speech pathologists, occupational therapists, dietitians, audiologists and optometrists.
- Local search first, since most enquiries begin with a suburb
- Conditions treated, not just the profession named
- Educational and factual content, no outcome claims
NDIS providers
Registered and unregistered, across the 36 registration groups — support coordination and specialist support coordination, plan management, therapeutic supports, community nursing, supported independent living, specialist disability accommodation, positive behaviour support, early childhood intervention, high intensity daily personal activities, assistive technology, home modifications, and travel and transport.
- Unregistered providers depend on being found, since agency-managed referrals are not available to them
- Written for participants, families and support coordinators
- Registration groups and service areas made explicit
- Plain language, no jargon and no outcome claims
Where Trivarone works
Based in Brisbane, working across Australia.
The work is delivered digitally, so distance has never been a constraint. A practice in Perth or Hobart is served exactly as one in Brisbane is.
Enquiries from outside Australia are welcome and considered individually.